Market segmentation strategies for complex automotive products
نویسندگان
چکیده
منابع مشابه
Competitive strategies and market segmentation for suppliers with substitutable products
This research studies the competition between two coexisting suppliers in a two-echelon supply chain. The suppliers have different inventory cost structures (holding cost and setup cost). Each supplier offers one type of the two substitutable products to multiple buyers. Buyers’ preferences between the substitutable products differ. Each buyer has a particular order profile (order frequency and...
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We analyze a multiproduct duopoly and ask whether firms should offer general purpose products or tailor their offerings to fit specific consumer needs. There are two effects of offering a targeted product: (i) if a consumer’s favorite product is offered, her utility increases because there is a better fit between product and preferences; (ii) if her favorite product is not offered, the consumer...
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Remanufacturing is a production strategy whose goal is to recover the residual value of used products. Used products can be remanufactured at a lower cost than the initial production cost, but remanufactured products are valued less than new products by consumers. The choice of production technology influences the value that can be recovered from a used product. In this paper, we solve the join...
متن کاملMarket Segmentation Strategies of Multiproduct Firms
We analyze a multiproduct duopoly and ask whether firms should offer general purpose products or tailor their offerings to fit specific consumer needs. Offering a targeted product has two effects: utility increases for some consumers due to increased fit, whereas utility decreases for others due to increased misfit. Previous work has not considered these two effects jointly and has therefore no...
متن کاملMarket Segmentation Strategies of Multiproduct Firms
We analyze a multiproduct duopoly and ask whether firms should offer general purpose products or tailor their offerings to fit specific consumer needs. There are two effects of offering a targeted product: (i) if a consumer’s favorite product is offered, her utility increases because there is a better fit between product and preferences; (ii) if her favorite product is not offered, the consumer...
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ژورنال
عنوان ژورنال: Journal of Strategic Marketing
سال: 2018
ISSN: 0965-254X,1466-4488
DOI: 10.1080/0965254x.2018.1555548